GO TO BERMUDA WHILE I MAKE YOU A SPARKLING ONLINE BUSINESS THAT ATTRACTS CLIENTS LIKE BEARS TO HONEY

Enjoy the magic of a client-centered brand

Have an irresistible offer

Gain confidence in your business

Sell without fear

All of it... Without lifting a finger

A business absolutely devoted to service will have one worry about profits.

They will be embarrassingly large

Henry Ford

DO YOU HATE LONG LANDING PAGES? READ THIS SUMMARY AND SKIP THE FLUFF

Summary of the Bermuda offer

What you get in only a couple of weeks:

  • Clarity in your business: A specific niche and ideal client.

  • An irresistible offer for your ideal client.

  • A beautiful optimized LinkedIn profile with your brand colors, and a client-centered headline and about me section.

  • A made-for-you background, profile picture, and feature section.

  • The final texts will be reviewed by a dedicated proofreader.

  • Confidence to sell your irresistible offer to your ideal client.

The process:

1. We start with a 1:1 call to get clarity and define your niche and offer.

2. After the call, I’ll send you a questionnaire for the information I need to get started.

3. I’ll write your offer. We’ll have a couple of revisions until we’re good to go.

4. I’ll design your LinkedIn profile so that it becomes a sales page for that offer.

Timeframe:

I only open doors once a month for a few spots. If you're reading this page, it means enrollment is open.

After you enroll. Expect a maximum of 7-10 days after you deliver the information, depending on revisions.

I will give you a couple of options for the images and the texts for the offer, headline, and about me. We'll share a Google Doc for the text so that you can give me feedback on the comments.

Price:

As this is my first time offering a turnkey program, I'm offering a massive launching discount.

Plus, you can pay it in 3 monthly installments.

Want a little present? You canjoin my affiliate programand get a 20% commission on each referral. With 5 referrals, you can get the whole program for free.

Check the current price and go to checkout

The Fluff (Get to know me better)

I don't know if you're a curious mind or just want to learn about one specific detail. This page is divided into sections to make things easy for you. Click on the item you want to read and skip the rest.

Why I created this offer?

“I studied architecture with paper and pencil and worked all my professional life with Autocad.”

My Dad’s words made too much sense. I also studied at the university with paper books, took notes with a pen, and used computers only to write clean and tidy essays. We used the library to research.

Only to work all my professional life with computers connected to the Internet.

I had an email address on my resume before many companies started using them. They were happy with telephones, letters, and faxes.

The business rules used to be strict, predictable, and easy to learn. Only experts had a voice. We kept things “professional” (aka impersonal) and nobody cared about our personality. Repetitive radio, newspaper, TV ads, and annoying door-to-door salespeople did the trick.

If you’re smiling and feeling nostalgia now, I feel you.

It was simple because you had to focus only on doing what you do best: your profession.

But now it feels like we need to work on our business, have a beautiful interactive website, be on every social platform under the sun, and spend our precious working time chatting with strangers online (which feels like a waste of time).

I know this too well because I was like you.

I need to adapt to social media because, after years of being the 1st company in my country and winning many awards for excellence, we’re losing clients to competitors with no experience but a lot of social media traction.

Those words from Claudia were very familiar to me. Most of my clients have the same problem. They miss Web 2.0, when having an online presence meant a static website used as a storefront.

I had the same resistance. I thought the Internet was a dangerous place full of trolls and people who no longer know what privacy means. I felt like a performing monkey dancing to get attention. I felt ridiculous.

I couldn’t be more wrong.

After years on social media, I can confirm that:

- You can be professional and authentic. You can (and should) build a personal brand that shows your personality.

- Having the right strategy is the difference between social media as a waste of time, or a money-making machine.

- Simplicity is key: One ideal client. One offer. One platform.

From experienced professionals to founders, CEOs, career switches, and professional gaps. I've worked with 100+ professionals to help them adapt to the online business world.

Who Am I?

I’m Carmen Ballesteros, and I’ve been working in PR and entrepreneurship for the past 20 years.

My transition to an online business wasn't easy. I wasn’t an active Internet user—not even in my free time—and I didn’t know the etiquette for the different platforms (netiquette).

As I usually do, I put my head down to learn as much as possible. I got community manager and professional blogging certifications, joined several online writers' communities, and enrolled in several top courses.

A few months later, I was already a coach for top writer Tom Kuegler’s LinkedIn cohort, where I taught storytelling, personal branding, and content creation to 100+ professionals building their businesses online.

Copywriting was next. I enrolled in Laura Belgray and Marie Forleo's program and never looked back. To this day, I’ve learned from the best copywriters and online writers, and I keep teaching my clients how to create content to promote their business online and build a personal brand that shows their personality.

But, in some cases, I found some resistance from my clients to learn the craft of writing online. Some don’t want to go through the learning curve, others feel intimidated, and others hate to write.

In those cases, they paid me a premium package, and I wrote their content for a few months while they learned the style, mindset, voice, and kind of content that clicks.

Although writing was always a tool for my business and never the main offer, I’m getting more and more requests to write for my clients, so I decided to build this program to offer my services as a personal brand copywriter, to do it for you instead of teaching you how to do it.

With this program, I’m offering a combination of all my expertise so you can have your business key-in-hand.

And because this is something relatively new for me, I’m offering it for a 60% discount on my regular rate.

How to have a sparkling online business that attracts clients like bears to honey

Imagine you have an office unit for your business. You can do all the setup yourself, or you can hire me and go on vacation, knowing there will be a sparkling new business waiting for you when you come back, all suntanned and relaxed.

And all for a super affordable price.

Sound good? Great. It does because it is.

This is how it will work.

Step 1: Define your online business

There are a set of rules in the online world that professionals hate. I did, too.

For example, the dreaded niche.

Working for 20+ years with only one type of client is almost impossible. We usually have a generic idea of the people who buy from us the most, but we never shut the door on a paying client we can serve.

If you’re switching careers, this also applies to you. We’ll define your business before I lay a finger on my keyboard, just as the builder wouldn’t do anything to your commercial premises without knowing the kind of business you want.

That’s when the distinction between average and ideal client comes into place.

We’ll do a 1:1 call to help you find and define that ideal client so that your whole business is a love letter to them. We want it to be irresistible, so we need to know who they are.

Don’t worry, it doesn’t mean you will renounce other types of clients, but in the online world, the riches are in the niches.

In that call, we’ll also discuss your values, tone, price, and preferred brand colors (if you have any).

Step 2: Creating your irresistible offer

Once we’re clear on your ideal client and what you can do for them, it’s time to craft your irresistible offer.

This is a major step because, from now on, everything you do, write, and talk about will be to lead them to your offer. This is the reason they come to you. It’s what you can do to help them.

In this phase, I’ll write an offer your ideal client can’t say no to. You can offer it as a private invite or as a landing page.

Step 3: You go to Bermuda 🏝️ (or your favorite paradise) while I create your beautiful online business.

This is where the fun starts for both of us.

Because I love writing and designing, and you probably love to have work done for you while you relax.

Win-win.

Knowing your ideal client and what you can do for them, I’ll set up your irresistible offer and an optimized LinkedIn PRO-file:

- A beautiful background, profile photo, and thumbnails for your feature section. I usually give a couple of options.

- A catchy headline that speaks directly to your ideal client.

- An “about me” section, so it’s about your client and not yourself.

For this phase, I’ll need a few good pictures of you (ideally some professional shots) and testimonials. If you don’t have any, I’ll give you some tips to get your first ones.

Let me show you the before and after of my work with Judy.

She’s an executive coach with 30+ years of experience. She’s a great professional but lacked clarity online.

She had paid someone to design her image and headline, but most people didn’t know exactly what she did.

Like many experienced professionals, she didn’t want to restrict herself to a niche, which is one of the biggest mistakes we can make online.

BEFORE

AFTER

BEFORE

AFTER

- 10 min after we launched her new profile, she got invited to speak in a program.

- 30 min later, she received an email from an executive introducing her to their branch in Europe.

- The next day, a former client booked a call with her.

- 2 weeks later, a person expecting a promotion already contacted her before she got the job.

- 3 weeks later, she was working with another new high ticket client.

Plus, her post launching the offer got more engagement than she ever had.

That’s the magic of clarity and niches

Your investment

I promised you an extremely affordable price, and I meant it. I usually charge €2,500 to help my clients get clarity and give them the tools to create their profiles themselves. If they also want me to write their social media content (not the offer or profile), I charge another €2,500.

And I never offered the image design before.

What you get:

  • 1:1 call for clarity

  • Questionnaire for your business.

  • I write your offer, headline, and about me section. With 2 revisions.

  • Design of your LinkedIn background, profile picture, and featured section in your brand colors (we'll decide on them together if you're not sure)

I'd usually charge €3,000 for this package, but I'm offering it at a special launching price of €1,500.

Plus, you can pay it in three €550 monthly installments. Sounds fair enough?

Want a little present? You can join my affiliate programand get a 20% commission on each referral. With 5 referrals, you can get the whole program for free.

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